Yu & Us

The Pramana Collective has been out of the box for about eight weeks. Amidst the typical startup stuff like getting office space (see above), developing a P&L, securing healthcare benefits, and discussing debating logos, we have had the opportunity to talk to a whole lot of people we respect about Pramana’s focus and intent and we’re grateful for the support and wise counsel.

It’s been affirming that folks not only understand what we look to accomplish by building a project-focused communications consultancy that focuses on big moments for organizations, but that they are enthusiastic about it. This has manifested itself in some early projects with innovative companies at unique moments that have been fascinating to dive into. We also continue to look for the best communications people to join us so we can meet our “collective” promise.

Today, we are making a big first step with the addition of Larry Yu as a partner. For nearly five years, Larry has been a key player at Facebook in his role as director of global communications and public policy. There, he built a great team and led the company through some of its biggest corporate and financial milestones. Among other gigs, Larry is also part of the Google and Cisco alum network.

Brian, Brandee and I have all worked with Larry in the past, and we know that his close-to-20 years of experience is a perfect fit for The Pramana Collective and our clients. Beyond being a thoughtful guy who is universally liked and respected, Larry knows how to navigate companies through chaotic growth stages with confidence and calm. And we all admire how he makes financials, process and operations look easy, maybe even fun (well, almost).

We look forward to Larry joining us in June and talking to others who may help fill out our office space and shape our direction.

(Brandee insisted that I add “Go Buffs” since she and Larry share an alma mater. I assume this is some sort of a nudist colony reference. Whatever floats your boat, guys.)


  1. sglostcontrol posted this