This post is a welcome to Mike Mayzel as The Pramana Collective’s first executive in residence (EIR).
It’s also an opportunity to set some context on why bringing on Mike in this role is so important to us. I’ll get to this first.
When Brandee, Brian and I created Pramana a year ago, the three of us had most recently come from the all-in 24/7 experience that is leading in-house communications teams. None of us wanted to jump immediately back into another role like this. All of us agreed that there is a role for a project based communications consultancy that focuses on helping busy companies manage important inflection points. We also knew that being able to share our respective experiences with each other on behalf of our clients allowed us to establish a unique model. We wanted to build around this.
To do this we intend for Pramana to be a desired option for top in-house communications and marketing people when they start thinking about their next role. As they join us, many, we hope, will settle in for the long haul — drawn to the interesting work, the opportunity to work with top-notch talent, and to help us build something that’s meaningful.
Others may be in more of a point of transition. We think there’s opportunity in this. We get it. We’ve gone through those same periods in our respective careers. And we are very open to partners or principals only being with us for a year or two before they might want to jump into the next phase of their career. But, while they are with us, we get their energy and insights, and, in turn, we can provide them with both a deep view inside of fascinating projects and a wide-lens on the industry.
If this works, they’ll eventually be a helpful ecosystem of Pramanians (a word that I just made up).
This gets us back to Mike Mayzel and the aforementioned EIR role that Brandee first divined last spring. Like its VC inspiration, we view it as a special role that will be customized depending on the individual that holds it. We’ll only have one EIR at a time and there will be specific time-period for the role.
In Mike’s case, he was considering new opportunities from his role running communications at StumbleUpon. We wanted both his insights and experience at Pramana while we gave him an opportunity to explore his next steps in his career.
Mike is a perfect fit for our first EIR hire. His six-month full-time stint with Pramana starts today.
More about Mike
Mike comes to us after three-plus years running the show at StumbleUpon, including all product and corporate communications. Like all of Pramana’s partners, he’s been around for a few cycles. He’s done enterprise. He’s done consumer.
But, by far, Mike’s most significant stretch at a company was at Google from 2002 through 2010. His five years for the little Mountain View company was focused on managing communications for their advertising and partner programs. And, in a twist for a comms guy, his last three years at Google were directly in the sales and partner development team. His job included selling a cross-section of Google products to big financial services companies and partnering with newspaper publishers.
Also, we are hiring. We’re closely vetting potential new partners (roughly 20-ish years experience) and principals (roughly 10-ish years experience). Location is secondary to skills, philosophical alignment, and experience —whether it includes in-house, agency experience or a mix.
Both Larry and Eitan immediately impacted not only the service of our clients but also in shaping what the Pramana is today and where we’ll be tomorrow. As with any startup, there is so much more to do here. We are building a fast moving company and seeing an incredible array of projects that have fascinating challenges and opportunities. If you think you are a fit, we hope you consider us either soon or down the road when the time is right.